Category Archives: SOME STYLING

CHRISTMAS 2014- WINDOW DISPLAYS

So we’ve had the Christmas adverts and now the high street is fully bedecked with Christmas window displays.

Gold and silver are always a given at Christmas time, but metallics including holographic metallics are really prolific this year, mirroring the current fashion trends.  There’s also an awful lot of Christmas trees made up of presents and boxes.  Mulberry have done a more sculptural version of this with only the shape of the present suggested with the gold ribbon, the product then displayed inside.  What I like about this scheme is their attention to detail such as the logo embossed fixing, the well thought out product display methods, and the tagline ‘Think inside the box’.

Mulberry Christmas 2014 Window Display

Clarks also used metallics with copper, silver and gold foils but combined these with thick unfinished wood stars lit with filament bulbs.  I think the more rustic finish really compliments the leather and rubber of the footwear.

Clarks Christmas 2014 Window Display

Topshop Boutique have also got quite a rustic simple scheme…not a cheesy Christmas window obviously but I love it.  I also like how they’ve dipped the mannequins’ fingers in gold to match the suspended wooden batons.

Topshop Boutique Christmas 2014 Window Display

Completely stepping away from metallics, there is Fred Perry’s frosted ice sculpture effect laurel.  This really catches your eye, partly because of the ice effect vinyl border, but also because it’s a standalone prop – it’s not lost amongst unnecessary surrounding props.

Fred Perry Christmas 2014 Window Display (Images supplied by Hatch! Design & Build)

The Karen Millen windows are also sculptural, with these gorgeous woven suspended ‘snowballs’ in subtle varying shades.  To me they look like delicate jellyfish floating in the window- beautiful.

Karen Millen Christmas 2014 Window Display

And ok, here are the John Lewis penguins.  This series of windows did bring a smile on my face…all the penguins have a personality which is a combination of how well they have been sculpted, and how the window has been styled.

John Lewis Christmas 2014 Window Display

So those were my favourite window displays for Christmas 2014 (still need to check out Harrods and Harvey Nics), but if you’re interested in seeing more, click on my Pinterest page where I’ve posted a few other eye-catching schemes including Selfridges, Anthropologie, Jack Wills (that scheme has been my design baby for the past few weeks freelancing for Hatch Design & Build), H&M flagship and a few more.  Enjoy x

 

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JIGSAW AW14 STYLE AND TRUTH- CLEVER CONTRADICTIONS

A few days ago I had to do a bit of last minute birthday present shopping, when I walked past the Argyll Street Jigsaw store and saw this window display…

Design Devotee Jigsaw Style and Truth Window Scheme

…I thought it was great- just a really simple but strong visual contradiction between the text statement, and the window display props and the clothes the mannequin was dressed in.

Then, on my way home, a whole underground passage of Oxford Circus tube station had been canvassed with the Jigsaw Autumn Winter campaign…

Design Devotee Jigsaw Style and Truth wear green
Design Devotee Jigsaw Style and Truth prints are back

Design Devotee Jigsaw Style and Truth polka dots are in

Design Devotee Jigsaw Style and Truth go floral

I think Jigsaw have marketed this campaign really well, with how strongly the in-store messaging works with their advertising, and the contradictions between the copy and the image are obvious enough for passers-by to quickly take in and understand.

Jigsaw have written a blog post about the campaign which goes into greater detail about how it’s better to go with your own personal style investing in key pieces, rather than follow the current fashion trend #styleandtruth

Great stuff!

*All campaign images are from the Jigsaw website.

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Come here, Rude Boy, boy, can you style it up?

I love the small details in design.  From the stitching on a garment, the hidden fixings on an object, the branding placement, the shadow gaps between walls and floor, to the props used on a back bar display.  It’s all the small details that really help convey the object’s/wearer’s/place’s personality, and they’re  not something that you necessarily appreciate at first glance, which makes them all the better when you do notice them.

Back in the summer, a friend and I went to the ‘Return of the Rude Boy’ exhibition at Somerset House.  Now, I must admit, I didn’t know what a Rude Boy was (!!!) but absolutely loved the photographs and garments on display.  The stylistic lengths these boys (and girl!) go to is just amazing. It’s all about the sharpness of suit, the shine on the shoes, and yep, the small details unique to their outfit…..

DESIGN DEVOTEE RETURN OF THE RUDE BOY DEXTER DE LEADUS PIN

Love Dexter de Leadnus’ pin

DESIGN DEVOTEE RETURN OF THE RUDE BOY 1

Outlaw Now Here/Outlaw Nowhere? You decide.

DESIGN DEVOTEE RETURN OF THE RUDE BOY 2

Natty Bo

DESIGN DEVOTEE RETURN OF THE RUDE BOY 3

Bevan Agyemang & Macharia Brian Gathii

DESIGN DEVOTEE RETURN OF THE RUDE BOY GARY POWELL

Gary Powell- turned up trousers with acid yellow socks. Check out the shoes.

DESIGN DEVOTEE RETURN OF THE RUDE BOY KILLER SHOES

Love the text printed on the tassels, and the background colour change on the badges.

DESIGN DEVOTEE RETURN OF THE RUDE BOY SUNDAY BEST

Trouser brace strapping detail, and embossed leather tag on the Sunday Best box.

monochrome rude girl

Monochrome Rude Girl- contrasting black and white patterns, and pearl earrings.

Open leather suitcase totems were a clever and appropriate way to display more Rudie photographs….

RETURN OF THE RUDE BOY DISPLAY CASE

Exhibition detailing

Unfortunately the exhibition has finished now, but you can find out more information about it here or on the Somerset House website.  The exhibition was put together by Dean Chalkley (all photographs feat. in this post were taken by Dean) and Harris Elliot.

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LONDON FASHION WEEK ARRIVES…

…and we are ready for you!

London stores have gone all out for LFW with schemes of strong monochrome and/or floral mixed patterns with flashes of metallics and pops of acid yellow, coral and the occasional cobalt blue, humour, movement and layering…

LIBERTY

Liberty London Fashion Week Window 2014I took quite a few pics of this one- so much to take in!  Love Liberty’s collaborative window with Helen Bullock, which involves mixed media layered window with loose paint strokes on the glass, and the fabric swatch and paint drip backdrop.  The simple clean mirror props weighted by stone contrast nicely with the busy backdrop.  I like it because it’s got an energy to it…makes me think of either a frantically busy design studio or a city at night.

OASIS

Oasis London Fashion Week Window 2014Oasis’ windows do literally move with the floral patterned L, F and W initials going up and down like fairground carousel horses.  ‘The Oasis Go Round’ design idea was dreamt up by two students, Anna Horvach and Bai Yehe, from Central Saint Martin’s Narrative Environments course.  Oasis’ Christmas window scheme was my favourite festive window last year, so it’s nice to see the flagship store follow up with something equally as eye-catching for Fashion Week.

WAREHOUSE

Warehouse Philli Wood Fashion Council Window 2014Warehouse’s simple window scheme contrasts greatly with Oasis’ display across the road but it’s a great environment to showcase Philli Wood’s debut capsule collection in collaboration with the British Fashion Councils Colleges Council.  I like the unfinished board, the warm clean strip lights and trestle style supports…not showy just a few design elements so the clothes speak for themselves.

JIGSAW

Jigsaw London Fashion Week Window 2014The photos don’t really do this Jigsaw window justice.  It tells a story and it made me smile.

H&M

H and M London Fashion Week Window 2014H&M have stuck with their favoured monochrome colour palette but have added accents of electric blue with the mannequin styling, and metallic panes to the backdrop and within the triangular floor structures.  The contrast between the 2D rectangular backdrop panels and the angular prismatic lighting and 3D floor pyramids works really well.

MANGO

Mango London Fashion Week Window 2014Mango’s window also made me smile with the bespectacled wide eyed mannequins walking chiwawas and strutting their stuff.

I saw so many lovely Spring windows today which I’ll post soon…London is looking good!

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AW13 PRESS CAMPAIGNS

Flicking through the glossy mags recently, it’s been the AW13 press campaigns that have been grabbing my attention more than the articles.  Some of the adverts are stunning.  Here are the three that stood out the most for me…

VALENTINO

These images are beautiful and look like Renaissance paintings, especially the accessory still life shots.  The double spread of the red bag still life and the model in the red dress is my favourite.  I love how the models hands are holding an invisible sphere- it looks elegant and fitting to the campaigns theme.  For more images of this campaign, check out Kayne & Abel’s blog.

VALENTINO RED RENAISSANCE AW13 PRESS IMAGEVALENTINO BLACK  RENAISSANCE AW13 PRESS IMAGEVALENTINO BLACK 2 X MODELS RENAISSANCE AW13 PRESS IMAGEVALENTINO BLUE AND WHITE  RENAISSANCE AW13 PRESS IMAGE

HERMES

The image of the model striding through the snow in Hermes ‘A Sporting Life’ really works because your eye is drawn straight to the bag because of the contrast between the red leather, and the black of the models cape and the white snow.  I think the movement is captured well in both this image and the scarf slalom image, followed nicely with the contrast of the static dusk shot.  The whole campaign feels really fresh, like I can feel the crisp coldness of the setting, and it makes me want to get outdoors and go skiing….I don’t even particularly like skiing!

HERMES AW13 PRESS CAMPAIGN A SPORTING LIFE MODEL WALKING THROUGH SNOW

HERMES AW13 PRESS CAMPAIGN A SPORTING LIFE SCARF SLALOM      HERMES AW13 PRESS CAMPAIGN MODEL BY HUT IN SNOW

MIU MIU

This campaign is set on a distorted angled seaside pier which compliments the pinched in waists and exaggerated lines of the garments.  With dawn breaking and a city skyline in the background, I interpret this campaign as if the models are coming down from the highs of a big night out as they wait for their ferry, they’ve had a good time, and you want to have gone to the party that they’ve just been to…I feel like they’re on their way home from a glamorous raucous present day Gatsby party on West Egg!  A video telling the whole story of the shoot can be found on the Miu Miu website.

MUI MUI AW13 PRESS CAMPAIGN 3

MUI MUI AW13 PRESS CAMPAIGN 2 MUI MUI AW13 PRESS CAMPAIGN 1

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Eau de Ballet

Hey Everyone!  Apologies this weeks post is a day later than the norm- this week has been so incredibly manic, not enough hours in the day!  There are so many interesting things going on in London this week…Clerkenwell Design Week finishes today (I’ll hopefully have time to pop down this evening!), and around Sloane Square you can check out Chelsea in Bloom.  Chelsea in Bloom is a fun event that happens alongside the Chelsea Flower Show in which local retailers take part to produce floral window displays following a certain theme which happened to be ‘Decades’ this year.  I haven’t had time to go down and check them out in person but I’ve had a look at the official photographs and placed my vote for People’s Champion- go Mary Quant! It’s always interesting seeing how the different retailers respond to the brief, whether they follow more traditional flower arrangements or go completely crazy!  With the current Great Gatsby hype, I did think there would be a few nods to the 1920s, and this came through in The White Company, and Brilliant schemes.  There has also been a few surprises as well- I thought somebody would have gone with the David Bowie mania, but couldn’t see any glam rock references.  I was also a little surprised that Ted Baker didn’t take part- they won 2nd place last year with their oversized corgi and normally have quite witty window schemes.  You can vote for your favourite online until May25th at www.chelseainbloom.co.uk/gallery– check them out!

Last night however, I headed to Soho Gallery for the launch of Penhaligon’s new perfume, Iris Prima.  The perfume has been ‘created in unique partnership with the English National Ballet’ and the launch was dressed to reflect this.  Interviews and footage of the dancers were played in the first floor gallery creating an appropriate soundscape for the collection of English National Ballet photos and costumes around the room.  A temporary mirrored wall with a wooden dancing bar had been placed behind the costumes to create more context, but the centre piece of the room was the elegant sculpture of ballet shoes, built up to create a plinth for a giant Iris Prima Factice.

Moving on up to the second floor, people were chatting in groups drinking Hendricks gin cocktails from vintage tea cups, and eating salmon sandwiches and finger cakes.  The collection of photos continued and a grand sensory cabinet stood in one corner, showcasing the inspiration behind the scent.

penhaligons iris prima launch 2nd floor

The styling of the event was simple, classic and perfectly communicated the link with the English National Ballet.  The perfume went down well with me and my friends also….it’s sweet but not sickly, and is light but noticeable (very technical description!)  I’d definitely recommend it!

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