A few days ago I had to do a bit of last minute birthday present shopping, when I walked past the Argyll Street Jigsaw store and saw this window display…
…I thought it was great- just a really simple but strong visual contradiction between the text statement, and the window display props and the clothes the mannequin was dressed in.
Then, on my way home, a whole underground passage of Oxford Circus tube station had been canvassed with the Jigsaw Autumn Winter campaign…
I think Jigsaw have marketed this campaign really well, with how strongly the in-store messaging works with their advertising, and the contradictions between the copy and the image are obvious enough for passers-by to quickly take in and understand.
Jigsaw have written a blog post about the campaign which goes into greater detail about how it’s better to go with your own personal style investing in key pieces, rather than follow the current fashion trend #styleandtruth
*All campaign images are from the Jigsaw website.